Designing branding assets for promotional purposes require a witty approach. You do not only have to get your skills finest but need to adopt a long-lasting vision. You have to understand the market along with finding out a unique aspect that can make a huge difference. Your ultimate goal should be to know how you can make a change and convince the target audience. You need to find out the right aspect that can garner attention.
So, to help the newbie graphic designers and to those who are in search of the right information, here is a guide you must follow:
The first thing to note is how many fonts you are using. The ideal count is two. There must not be more than 2 fonts involved in a design. Whether you are designing a huge poster or creating a brand’s logo, you need to make sure; its fonts reflect the identity and identity should not be created with more than two fonts. One major mistake that graphic designers do is they create a cluster of fonts in their design. It messes up the image and creates confusion for the target audience to grasp.
Size of Your Font
When talking about fonts the next big thing is the size. If you ponder on the latest trend, you will find a big bold font style. This is making a comeback. Years ago, it was used as a means to reflect authenticity and boldness, which has now taken over a different meaning. Now big and bold font show modern design. It reflects confidence and attracts the target audience. You can fill your font with the right colours out of your brand identity. You can add one or two colours that can add a more lively feeling to your design.
Play With Contrast
The next important step is to play with contrast. You need to choose contrasting fonts and colors to add more creativity to your tattoo design inc. Unleash your creative skills to add a unique flare into your artwork. Remember you may not think about an entirely new design but what you can do is to improvise the old one in a way that it stands out. You can mix more than one design style and fuse up a new one. You can add a little bit of this and a little bit of that.
Play With White Space
White spaces in any design are the golden areas that if used rightly can create a lot of impact on the overall popularity. You just have to know how to use them effectively. Utilize the space. You must have seen logos of FedEx and brands like Toblerone. These brands have added effective negative space meanings. There is a hidden arrow in the FedEx arrow and in the Toblerone logo there is a bear on the mountains that shows the origin of the chocolate. You can try different techniques as well to create a unique impact.
Maintain A Balance
A good design is the one that has a balance of hierarchy. You need to make sure that your design reflects a certain balance to attract the target audience. The color and the design layout should all be created in a professional manner. There must not be any incoherence. You need to make sure that your design is responsive. Whether you put it on a billboard or view it as a profile picture of a social media platform, it should look appropriate.
Know Your Audience
The next thing is to know your target audience. You need to understand what your audience demand from you and how you can engage them. You should know their preferences before going for creating any design. Your audience should be your core concern as that will help you in surpassing your competitors. You need to take a look into the market and get an idea about how your competitors are performing. Every word and color should be chosen to create an impact.
The big things is not what you design but how you design is what matters the most. Your design should be captivating and engaging. It should be created with a unique touch. It should have an appeal. You need to find out the right message to be delivered through your design. And to know that its important to know your brand. You need to make sure that you know your business and are well aware of the strategies that can help you achieve your goals. Lastly, keep an eye on the ongoing trends. You must know what’s going on in the market and how you can create an appeal. Try to innovate an idea that can reflect the true shades of your business and its alluring professionalism.