Possibly you have already heard about Video Marketing many times , if you are here it is because you are interested in Marketing in general, or perhaps because you are thinking of creating a campaign and you have thought that what better way than to make it visual. You are right! One of the best ways is this, to make it more audiovisual, dynamic and that can be easy for users to understand.
A wide range of possibilities opens up, especially if we want to be creative and original. But not only for this reason is it a great Marketing option, but we also gain many advantages! Y…
What advantages does Video Marketing give us exactly?
✅ Reality. It is clear that it is a good way for the user to see with their own eyes the reality of the product or service you are showing, the reality of your company and your workers or the veracity of the opinions in the event that it is testimonial. At the end of the day, you will bring humanity to your brand.
✅ Confidence. Precisely by providing reality, it also generates confidence in the viewer. Seeing, listening and knowing how the product works is a good way for the user to be sure and more confident of what they are going to buy.
✅ Originality. As I said before, it is an opportunity to be creative and original, because we have many ways of presenting the video, whether it be by telling a first-person experience, demonstration videos of use, animated and narrated videos, and a long etcetera that will depend, basically, of everything you can think of.
✅ Positioning. Did you know that videos tend to rank first in Google search results? But not only in this can it help your SEO positioning, but the fact of having a video on your page will increase the time the user stays on it. Also, this video can be shared on Social Networks or other websites, which increases the visibility of your page at the same time.
✅ Audiovisual content. We already know that we are at a time when this type of content is consumed daily by millions of users, so it is a way to keep up to date with the current demand for audiovisual content.
✅ Message. Take advantage of the video also to change the way in which your clients are used to receiving your message. For example, change the tone of your message to a more humorous tone, play with music and images to cause emotions, etc.
Okay, now that we know what we can achieve by doing video marketing, we are interested in knowing what types of video marketing we can do, right? Let’s see them!
According to a video animation company, these 5 types of video marketing most used
1. Corporate video
A more visual and creative way to show your clients how your company works and who works in it. At the same time, it is a way to humanize your brand and make it closer to your audience, which will make it easier to connect with them. We could say that it is behind the scenes of your own company.
Therefore, with a corporate video we can:
➡️ Make your company known inside in a more creative way.
➡️ Humanize your brand.
➡️ Connect in a closer way with your audience.
2. Explanatory video
To explain how one of your services or products works , the explanatory videos are a very useful resource and easier for users to understand. Among other things, we can achieve:
➡️ Make your products or services known in a more creative way.
➡️ That the user understands, in a more visual and direct way, how your products or services work, such as, for example, a web application.
➡️ Make the presentation of your products or services more fun, instead of presenting it in a text, as is usually the most common.
A good example of how to creatively make an explainer video and show that it doesn’t have to be boring is the DollarShaveClub video .
3. Video testimonial
It is clear that knowing the experience of other users regarding a product that you are about to buy can always influence your decision, to a greater or lesser extent, but it is something that we usually take into account. If these opinions are positive, they can help us choose that product, right?
Many times, the way to present these testimonials is in writing, but making it visual could give more credibility and make it even closer. So what does a testimonial video bring to our company?
➡️ Humanize testimonials by putting a face on them and leaving behind the fact that they could be false, which brings us to the next point.
➡️ Give more credibility to opinions about said product, service, brand, etc.
➡️ Provide confidence to take the step of choosing that product, service, brand, etc.
➡️ That users feel identified with what other people think.
➡️ Clear any doubts that these users may have before choosing that product or service.
4. Demonstration video
Similar to the explanatory video we have the demonstration video. It is another way of telling how your services work and what you are going to achieve with them , but in a shorter and more concise way. In this way it has to be easy to understand and your products are simple to use. It is also a good idea to use them to present an offer or discount. So, we will get:
➡️ Less difficulty of attention by the user, since the video is short.
➡️ Present our services to the user in an easy and visual way.
➡️ Capture the attention of users with offers and discounts.
I present a small fragment of what was a demonstrative marketing video that we created in, as a result of an infographic for Aelec on smart electricity meters:
5. Advertising video
Finally we have the types of video marketing that perhaps we are most used to seeing. These are the advertising videos. With them, it is more common to promote a product or service in order to achieve sales, subscriptions, etc. That is, they are the typical television spots, but we can also distribute and share them online.
Like the rest, they do not have to be boring or monotonous, it is also an opportunity to be creative and original. Take, for example, this post from Mixed:
Are there more types of Video Marketing?
Of course, we could still talk about recommendation videos from another recognized brand or influencer (it could look like the testimonial video but with more weight on the user), video blog or vlog, video contest, portfolio videos, etc. There is still more, but in this post we wanted to highlight the most used ones.
It all depends on the focus you want to give to your video and why. Think wisely! Audiovisual content is a super useful tool that sometimes eludes us.