Online texts are a valuable source for work content marketing. Writing on the internet, even today can be considered the main road to follow for SEO work. Google loves written content, especially if it’s well-curated.
But it’s not always easy to work in the online text industry. The fluff, for example, prevalent in many circuits. You are looking for easy shortcuts to make money online and get results that would take time to realize. But all this is useless.
In the long run, if you want to make money online, you need to focus on quality content. A balance made up of images, videos, and online texts capable of giving something extra to the reader. Not all articles are the same: here’s how to add depth to posts.
The topics of the post
- Features: Valuable online texts
- Bet on a sincere but powerful title
- Choose and take care of the images of the articles
- Never forget: readability of online texts
- Online text correction, syntax, and beyond
- Authority of your post on the internet
- How do you write the best texts online?
Features: Valuable online texts
What are the winning lines to recognize an article capable of earning this scepter in front of the blogger community? I have read and written thousands of posts and have come to a conclusion: to write the quality online text you have to listen.
This is the real job of SEO copywriting (in my opinion). It’s not about writing for Google or sticking to some simple title tag or meta description rule, it’s about finding out what people want from your content. Before writing an online text I worry about asking Google Trends, Ubersuggest, and Semrush.
Even Answer The Public helps you decipher the users. And I study the SERP to understand what is rewarded, what not, what are the boxes with multimedia content that Google offers. I automatically get an idea of what I’m going to write.
Bet on a sincere but powerful title
The first point to consider is the attack: writing a title capable of attracting the public’s gaze. But that doesn’t result in click-baiting to attract attention.
You can’t earn worthless visits. Balance, this is clear, becomes a decisive element in writing an effective headline. The ingredients to mix are 3:
- A special focus on SEO.
- A work of persuasive copywriting.
- The sensitivity of those who want to inform.
The title must tell the truth, it cannot lie to the reader: this is a rule that great advertisers have always put at the forefront. David Ogilvy:
At the same time, however, a title that works manages to convey a message capable of moving attention towards your resources. In these cases, I prefer to work with numbers and bulleted lists, or with the classic and effective headline how to.
Title and SEO optimization: how to move?
To write effective online texts you must, for obvious reasons, delve into this topic. A title on the web is also an element that communicates with Google when it becomes a meta tag. What are the elements to be evaluated in these cases?
- Title tag: appears in the search SERP.
- H1 tag: is shown on the web page.
Despite the importance of both, the title tag is one of the essential positioning factors in terms of on-page SEO. Do you want to optimize a web page?
Perfect, start inserting the most important topic in this string to communicate to Google and to the reader who finds you in the SERP the topic you are facing. Another question: how long should the title tag be? Do not exceed approximately 65 characters.
Choose and take care of the images of the articles
A blogger who doesn’t invest time looking for an image may not deserve your reading. Also because there are many sites to find free images, and it’s easy to do SEO optimization of a photo. Remember that an image can give a lot to the reader.
One of the basic steps is compression. Do you want a website that is fast and capable of responding immediately without lengthening waiting times?
You need to compress the photos before uploading them. I advise you to use Optimizilla to remove unnecessary Kb. And with Canva you can add graphics and banners. Remember that writing on photos can be a good way to communicate with the reader right away.
Never forget: readability of online texts
You can’t tackle a blog or website without great attention to readability. This means you need to be able to focus on anything that can help people follow your content and understand the meaning.
The basic advice: pay attention to the first paragraph. It must be an example of clarity, a starting point capable of attracting the attention of the public.
Most of the time is invested in the above-the-fold section, so you need to make sure that here are the key reasons to get people to move on. Other rules to significantly improve the readability of online texts :
- Divide the text into paragraphs.
- Use bulleted lists.
- Add clear H2 and H3.
- Use the internal menus.
- Align text to flag.
- Caption your photos.
- Use bold type sparingly.
The most important aspect of my personal experience: the size of the text. Even the search console Google reports problems in this regard.
Right in the section dedicated to the usability of mobile devices. If the font is too small, reading becomes really complex, especially from smartphones.
Online text correction, syntax, and beyond
Writing well means following the rules of punctuation, avoiding typos and blunders, not making phonological errors. You have to follow grammar and syntax. For this, it is necessary to reread the texts online, to make them pleasant. This means:
- Eliminate repetitions.
- Correct mistakes.
- Streamline your periods.
- Find the right words.
Often bloggers are satisfied with an online English grammar checker, an app to find errors automatically. And maybe they are able to suggest punctuation. I prefer to re-read an article personally. Maybe out loud.
Authority of your post on the internet
Much attention is paid to the credibility of the content, an aspect also underlined by the search quality evaluator guideline: great weight is given to the EAT perspective: “level of expertise, authoritativeness, and trustworthiness”.
An article has no sources, cites news without inserting links, and inflates the text with low-caliber advertisements. How do you rate it? I hurt. I am not against AdSense but I prefer to avoid misleading or otherwise unclear advertising.
The characteristics of quality online texts?
You have to give something to your readers and always be able to make a difference with a practical aspect, advice, an opinion, a personal reflection.
This is the starting point, an aspect that concerns the pulp and the substance. But are there any details that can make a difference in quality content?
- The blog post has a signature and a publication date.
- Possibly there is also the day of the last update.
- All sources used to write the article are cited.
- You do not enter information or data without references.
- The images are put only if contextualized.
You have to take care of the details that can turn the post into a resource to share with friends on social networks, to link on your blog, and to comment.
How do you write the best texts online?
Do you also have experience in this field? You have fought several times against articles full of useless. And you kicked them out of your RSS feed, your Facebook wall, or Twitter. So KissAnime like to have your opinion in the comments: what are, in your opinion, the characteristics of the crap in the world of web copywriting?